{"id":6419,"date":"2026-09-19T17:45:19","date_gmt":"2026-09-19T15:45:19","guid":{"rendered":"https:\/\/hidata.digital\/?p=6419"},"modified":"2026-09-19T17:45:19","modified_gmt":"2026-09-19T15:45:19","slug":"how-should-i-approach-search-engine-marketing-for-ai-search-engines","status":"publish","type":"post","link":"https:\/\/hidata.digital\/en\/blog\/igy-irjak-at-a-keresomarketinget-az-ai-keresok\/","title":{"rendered":"Here's How AI Search Engines Are Transforming Search Marketing"},"content":{"rendered":"

Experts typically offer two opposing views on the question of how much ChatGPT and similar tools are changing search engine marketing.<\/span><\/p>\n

One view is that there\u2019s nothing new to see here\u2014classic Google searches still drive most of the traffic. The other view is that everything that\u2019s come before is about to change\u2014forget what you\u2019ve been doing so far; a whole new world has arrived.<\/span><\/p>\n

I don't think the situation is quite that black and white. I can summarize where I currently stand on this issue in three points.<\/span><\/p>\n

    \n
  1. The website's core functionality will change<\/span><\/li>\n
  2. AI search engines build on existing foundations\u00a0<\/span><\/li>\n
  3. The Scope of Search Engine Marketing Is Expanding<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Let's take a closer look at these.<\/p>\n

    The website's core functionality will change<\/span><\/h2>\n

    In the past, it was standard practice in measurement settings to filter out machine traffic from the statistics.<\/span><\/p>\n

    Human traffic was the main goal; the website was created so that people would read it, become interested, and ultimately make a purchase. Visits from bots only skewed the analytics reports.<\/span><\/p>\n

    In case it isn\u2019t clear yet: since the rise of AI search engines, your website has been visited by more AI bots than real people. So your content needs to appeal not only to humans but also to your \u201cmachine audience.\u201d.<\/span><\/p>\n

    People\u2019s search habits have changed; they no longer necessarily visit a website directly, but instead just quickly skim the highlights in some AI app. You\u2019ve probably noticed yourself that you click through to a website less often to get information, since AI can summarize the key points based on your specific questions. That\u2019s exactly why we have to allow this \u201cbot traffic\u201d onto our website; otherwise, we\u2019ll never catch the attention of our potential customers.<\/span><\/p>\n

    And this is a much bigger change than it sounds at first. Not only is a new traffic channel being added to the existing ones, but the basic functionality of the websites is also changing in the process.<\/span><\/p>\n

    It is no longer enough for a website to be visually appealing and convincing to people.<\/p><\/blockquote>\n

    The website\u2019s new purpose is to provide accurate and comprehensive information to AI bots, which will then use that information to generate answers to all kinds of questions about your business. And yes, if they can\u2019t find enough information, they\u2019ll start making things up.<\/span><\/p>\n

    So from now on, your website will need to cater to three different audiences: people, Google, and AI search engines<\/span><\/p>\n

    But how does the way AI search engines work differ from that of Google's search engine?<\/span><\/p>\n

    AI search engines build on existing foundations<\/span><\/h2>\n

    We already know that AI search engines rely on the information in Google's search results when you ask them a question that requires them to look for up-to-date information.<\/span><\/p>\n

    In other words, the Google search engine and the AI search engine system do not exist independently of one another or side by side, but are built upon one another. <\/span><\/p>\n

    Solid SEO fundamentals are, in fact, prerequisites for AI visibility.<\/span><\/p><\/blockquote>\n

    This also means that the cornerstones of search engine marketing have not changed.<\/span><\/p>\n

    \u00a0We usually divide our activities into three main areas:<\/span><\/p>\n

      \n
    1. how your website is structured (this is technical SEO)<\/span><\/li>\n
    2. what's on it (this content),<\/span><\/li>\n
    3. what others say about you (and where they link to you) elsewhere on the internet (this is credibility).<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      Not only have these three areas remained, but they have actually deepened.<\/span><\/p>\n

      Technical SEO now also involves checking and facilitating accessibility for AI bots; one notable change to the website\u2019s content is the much more extensive FAQ section, and when it comes to credibility, forums and traditional PR appearances, for example, play a central role, because AI search engines often cite them.<\/span><\/p>\n

      It follows from the above that anyone who sets out to optimize their visibility in AI search engines must also be familiar with the basics of SEO, since roughly seventy percent of the work will involve traditional search engine optimization, while 30 percent will consist of work that specifically focuses on the unique requirements of AI search engines.<\/span><\/p>\n

      Even in the age of AI, you can't build a high-visibility online presence on a weak foundation.<\/span><\/p>\n

      Furthermore, in the future, anyone who wants to get into search engine marketing will need to have a deeper understanding of the subject.<\/span><\/p>\n

      The Scope of Search Engine Marketing Is Expanding<\/span><\/h2>\n

      In a sense, the scope of traditional search engine optimization was limited. We had to focus on keywords that were popular in topics relevant to us\u2014in other words, the ones everyone else was competing for.<\/span><\/p>\n

      However, we didn\u2019t weigh in on what should appear on the \u201cAbout Us\u201d page beyond the subpages that are important from an SEO perspective, what other information should be communicated about our brand, or whether, for example, it\u2019s worth listing our prices. We didn\u2019t need to weigh in because these factors didn\u2019t affect whether the site would rank well for important keywords in search engines.<\/span><\/p>\n

      Since the advent of AI search engines, the situation has changed.<\/span><\/p><\/blockquote>\n

      Now, when someone types into ChatGPT, \u201eI\u2019ve found three search engine marketing agencies\u2014which one do you think is the best choice for me?\u201d, they get a long, text-based answer.<\/span><\/p>\n

      As users, we all feel that this is a significantly different search experience than before. This has several important long-term implications; for now, I\u2019ll just highlight one tangible example from the perspective of search marketing.<\/span><\/p>\n

      If we\u2019ve described somewhere on the website who we work for, what methodology we use, and roughly what our price range is, then there\u2019s a good chance this information will be included in the generated response. However, if this information isn\u2019t specifically listed, in the best-case scenario, the AI will simply indicate that it has no information; in the worst-case scenario, the user might receive a fabricated answer about how we work.<\/span><\/p>\n

      What\u2019s more, this will usually be close to the market average, since there\u2019s a lot of information available about it. And the user takes it as gospel, figuring, \u201cAI\u2014my personal advisor\u2014must know it from somewhere.\u201d<\/span><\/p>\n

      So AI search engines force us to provide a lot of credible information about our company, and in some cases, we ourselves explain what our strengths are compared to our competitors\u2014and even who our solution isn\u2019t relevant for.<\/span><\/p>\n

      Neither black nor white<\/span><\/h2>\n

      So we can\u2019t say there\u2019s nothing to see here, since the very purpose for which we use websites is changing. This affects every business that wants to be found online\u2014yours as well as ours.<\/span><\/p>\n

      However, it is also not true that a completely new world has emerged, since the basic principles have remained the same and the new operating model partly relies on the existing infrastructure.<\/span><\/p>\n

      AI search engines are currently revolutionizing search marketing. Although there\u2019s a lot of noise during these kinds of transformations, we still love it. It\u2019s during times like these that we can really make great strides.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      K\u00e9tf\u00e9le, egym\u00e1ssal ellent\u00e9tes v\u00e1lasz jellemz\u0151 a szakemberekt\u0151l arra a k\u00e9rd\u00e9sre, hogy az ChatGPT \u00e9s t\u00e1rsai mennyire v\u00e1ltoztatj\u00e1k meg a keres\u0151marketinget. Az egyik szerint nincs itt semmi l\u00e1tnival\u00f3, m\u00e9g mindig a klasszikus Google keres\u00e9sek hozz\u00e1k a forgalom nagy r\u00e9sz\u00e9t. A m\u00e1sik szerint minden, ami eddig volt, megv\u00e1ltozik, felejtsd el, amit eddig csin\u00e1lt\u00e1l, elj\u00f6tt egy \u00faj vil\u00e1g. […]<\/p>\n","protected":false},"author":12,"featured_media":6424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"\u00cdgy \u00edrj\u00e1k \u00e1t a keres\u0151marketinget az AI keres\u0151k","_seopress_titles_desc":"H\u00e1rom \u00e1ll\u00edt\u00e1ssal tudom \u00f6sszefoglalni, hol tartok jelenleg a gondolkod\u00e1sban. Megv\u00e1ltozik a weboldal alapvet\u0151 funkci\u00f3ja Az AI keres\u0151k a megl\u00e9v\u0151 alapokra \u00e9p\u00edtenek\u00a0 T\u00e1gul a keres\u0151marketing f\u00f3kusza","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-6419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-seo","category-seo"],"_links":{"self":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/comments?post=6419"}],"version-history":[{"count":5,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6419\/revisions"}],"predecessor-version":[{"id":6434,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6419\/revisions\/6434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media\/6424"}],"wp:attachment":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media?parent=6419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/categories?post=6419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/tags?post=6419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}