Early users were in for several surprises when ChatGPT launched.<\/p>\n
The biggest advantage was undoubtedly that we received long, meaningful, and personalized answers to our questions (prompts), rather than a list full of blue links, as is the case with Google.<\/p>\n
Another surprise was that we got different results when we tried the same prompt several times in a row. We weren\u2019t used to this: on Google, we got roughly the same list of results for the same keyword\u2014though, of course, they were personalized.<\/p>\n
This is due to the technology behind AI models (technically speaking, these are probabilistic rather than deterministic software systems), but it gives users\u2014perhaps even you\u2014the impression that something unpredictable is going on here.<\/p>\n
If our goal is to maximize our business\u2019s chances of appearing in AI search engines (and it is), we might easily think we have no control over it. But we do.<\/p><\/blockquote>\n
In this article, I'll discuss how to measure our visibility\u2014and, by extension, our success\u2014in AI search engines.<\/p>\n
AI Search Engines vs. Google Search Results<\/span><\/h2>\n
A classic<\/em> In SEO, it\u2019s clear what we measure and how: we can quantify\u2014and measure with great precision\u2014how our website performs for various search terms (or keywords).<\/p>\n
Let\u2019s take the example of a fictional window manufacturer. If you set up a Google Search Console account for your website, you can see\u2014for free and without any strings attached\u2014exactly when and for which keywords your website appeared, what position it held for that keyword, and how many times users clicked on its subpages.<\/p>\n
\u201ccustom wooden window fabrication\u201d \u2013 500 impressions, 56 clicks, 2nd position.<\/em><\/p>\n
In fact, with the help of various SEO tools, you can get a fairly accurate picture of your competitors' data.<\/p>\n
In contrast, there is still no established method for measuring AI visibility, and there are several reasons for this. For one thing, the companies that develop LLMs do not share any data on user behavior, so we cannot actually have accurate data.<\/p>\n
On the other hand, the basis for the measurement is also completely different, since we\u2019re not starting with keywords: we can\u2019t determine in advance exactly what our target audience will ask or how they\u2019ll ask it. Your customer might type into ChatGPT or other AI search engines that \u201cI need three custom wooden windows\u201d<\/em>, but it could also be this: \u201cPlease recommend a company in the Budapest area that manufactures and installs custom wooden windows. It would be a plus if they could provide references.\u201d<\/em>.<\/p>\n
So we don't know for sure what kinds of prompts people are using to try to solve their problems. Furthermore, it's not certain that the same person will use the same prompt in the future.<\/p>\n
In fact, AI search engines often generate far fewer page views, since users frequently get their answers right within the platform. For this reason, you\u2019ll also need to be able to measure your online visibility in some other way, beyond just your website\u2019s traffic.<\/p>\n
We\u2019re using AI search engines more and more, so we need to find a solution to the problems mentioned above if we want to remain visible in the online space in the future.<\/p>\n
Fortunately, there is light at the end of the tunnel.<\/p>\n
AI search engines can also be measured, though it's more difficult<\/span><\/h2>\n
Despite the challenges, there are viable solutions available on the market. These include software tools or custom-built tools that allow us to run prompts in large volumes across various AI search engines.<\/p>\n
If we do this at regular intervals (ideally several times a day), we can continuously extract the data and answer important questions.<\/p>\n
\n
- What response patterns can we identify in the topics relevant to us?<\/li>\n
- Where do search engines get their data? From us, from forums, from corporate blogs, or from somewhere else?<\/li>\n
- What are the chances that our brand will appear in the responses?<\/li>\n
- What is the likelihood that competitors' brands will appear in the responses?<\/li>\n<\/ul>\n
But is there a good metric for this?<\/p>\n
\u201cShare of Voice\u201d (visibility ratio) has become the industry standard in recent times.<\/p>\n
The visibility rate indicates the percentage of potential AI responses in which you appear among mentions and citations.<\/p><\/blockquote>\n
So this is a metric you can use to estimate your visibility in the AI search engine. Of course, a more tangible version of AI visibility is when a client or customer comes to you and says, \u201cThe AI said you\u2019re the best.\u201d.<\/p>\n
This is the best possible situation for your business, but you won't see it reflected in your website's traffic. You'll need to measure other things in different ways going forward.<\/p>\n
For example, track your leads (or sales, in e-commerce) precisely. How many visitors did you get in a month, and from which channels?<\/p>\n
Because of AI search engines, you need to set up an in-house, personalized measurement system.<\/p>\n
More Accurate Measurement = Greater Competitiveness<\/span><\/h2>\n
We can see that measurement has become more complicated in this new environment. For this reason, we need to be more mindful of it.<\/p>\n
We won't be able to rely solely on external analytics platforms (such as Google Analytics), and AI search engines don't provide reports, so we can't count on them (for now).<\/p>\n
Therefore, there must be a well-established internal system in place where we clearly track and measure results.<\/p><\/blockquote>\n
Proper measurement is the first step toward success. We can improve and optimize only what we can see.<\/p>\n
What AI search engines show us isn\u2019t a black box. However, we\u2019ll have to develop our own metrics to obtain the data we need to make sound business decisions.<\/p>\n
Companies that implement this on time and to a high standard will be more competitive than other players in their market.<\/p>","protected":false},"excerpt":{"rendered":"
T\u00f6bb meglepet\u00e9s is \u00e9rte a korai felhaszn\u00e1l\u00f3kat, amikor a ChatGPT elindult. A legnagyobb minden bizonnyal az volt, hogy a k\u00e9rd\u00e9sekre (promptokra) hossz\u00fa, \u00e9rtelmes \u00e9s szem\u00e9lyre szabott v\u00e1laszokat kaptunk, nem egy k\u00e9k linkekkel telet\u0171zdelt list\u00e1t, mint a Google eset\u00e9ben. Egy m\u00e1sik meglepet\u00e9s pedig az volt, hogy elt\u00e9r\u0151 v\u00e1laszokat kapunk, ha ugyanazt a promptot egym\u00e1s ut\u00e1n t\u00f6bbsz\u00f6r […]<\/p>\n","protected":false},"author":12,"featured_media":6437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Hogyan m\u00e9rj\u00fck a sikert az AI keres\u0151kben?","_seopress_titles_desc":"Nem fekete doboz, hogy mit mutatnak az AI keres\u0151k. A j\u00f6v\u0151 versenyk\u00e9pess\u00e9g\u00e9t fogja meghat\u00e1rozni, hogy milyen m\u00e9r\u00e9si rendszer\u00fcnk van.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-6436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-seo","category-seo"],"_links":{"self":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/comments?post=6436"}],"version-history":[{"count":3,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6436\/revisions"}],"predecessor-version":[{"id":6440,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6436\/revisions\/6440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media\/6437"}],"wp:attachment":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media?parent=6436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/categories?post=6436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/tags?post=6436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}