{"id":6442,"date":"2026-10-29T12:11:16","date_gmt":"2026-10-29T11:11:16","guid":{"rendered":"https:\/\/hidata.digital\/?p=6442"},"modified":"2026-10-29T12:11:16","modified_gmt":"2026-10-29T11:11:16","slug":"check-these-if-youre-starting-a-link-building-project","status":"publish","type":"post","link":"https:\/\/hidata.digital\/en\/blog\/ezeket-ellenorizd-ha-linkepitesi-projektbe-fogsz\/","title":{"rendered":"Check these things if you're about to start a link-building project"},"content":{"rendered":"

Online visibility is built on three pillars: how your website is structured (technical SEO), what\u2019s on it (content), and what others say about you elsewhere on the internet (authority). Now we\u2019ll focus on the third one.<\/span><\/p>\n

Credibility is difficult to measure. The founders of Google borrowed a solution for this from the academic world. In science, the importance of a study has long been measured by how many people cite it and who they are. Google began doing the same thing with websites, except here the citation is a link.<\/span><\/p>\n

The more authoritative websites that link to you, the more authoritative you are.<\/span><\/p><\/blockquote>\n

This principle remains one of the foundations of how search engines work to this day.<\/span><\/p>\n

An industry built on references<\/span><\/h3>\n

If links are worth that much, it's no surprise that an entire industry has sprung up around acquiring them. This is called link building: companies pay to have articles published on other sites that link back to their own website.<\/span><\/p>\n

This is a bit of a gray area. According to Google\u2019s guidelines, buying links counts as manipulation, yet in practice, it\u2019s widely used. It\u2019s completely accepted in Central and Eastern Europe, but our American or German partners consider it cheating and are generally afraid to use it. After all, it\u2019s understandable: have you ever seen a German cross the crosswalk when the light is red?<\/span><\/p>\n

Even so, link building remains one of the core activities of search engine marketing. As I wrote in my first email, the rise of AI search engines doesn\u2019t make it obsolete, because even they rely largely on Google\u2019s search results. If you\u2019re not ranked well there, you won\u2019t appear in AI responses in the long run either.<\/span><\/p>\n

However, there are two things that are worth keeping in mind.<\/span><\/p>\n

One reason is that it only makes sense to spend money on link building if your site has no technical issues or content gaps.<\/span><\/p><\/blockquote>\n

If the site is slow or has thin content, no matter how many links point to it, there\u2019s a good chance we\u2019ve thrown a good chunk of our money out the window.<\/span><\/p>\n

The other thing is that buying links alone won't work miracles. You have to measure its impact, properly evaluate the results, and incorporate the lessons learned into the next round. Without that, you can only hope it works.<\/span><\/p>\n

A Quick Guide to Link Building<\/span><\/h3>\n

If you're going to start building links, here are five things you should check.<\/span><\/p>\n

    \n
  1. Know in advance where the articles will be published.<\/b> Ask them which pages they plan to feature your content on. Good agencies aren't afraid to show you their plans.<\/span><\/li>\n
  2. Check out these pages.<\/b> The more original content a site has, the more reliable it is. Avoid link farms\u2014that is, sites that conspicuously contain nothing but a series of purchased, link-filled articles. Also make sure the content is relevant to your topic: an article about home insurance on the \u201cG\u00f6d\u00f6ll\u0151 Baroque Year Has Seen Better Days\u201d website, sandwiched between articles about artificial nails and mattresses, isn\u2019t helpful to anyone, except for the agency that forced this on its client as a link-building service. (Unfortunately, this is a real example!)<\/span>
    \n<\/span><\/li>\n
  3. Choose your keywords carefully.<\/b> Links also signal to Google why your site should be considered authoritative, so you can use them to build authority around certain keywords. Don\u2019t do this haphazardly; instead, follow a well-thought-out strategy (which keywords attract genuinely interested visitors, and where do you have a chance to make progress?).<\/span><\/li>\n
  4. Check to make sure the articles have actually been published.<\/b> First, check to see if they\u2019re live; second, check to see if the article that links to you has been indexed by Google, because without that, the link\u2019s SEO value is only a fraction of what it should be. The question is simple: did you get what you paid for?<\/span><\/li>\n
  5. Measure the impact.<\/b> After a few months, check to see if your ranking has improved for the keywords you focused on. If not, that's also useful information: it means you should revisit one of your previous steps.<\/span><\/li>\n<\/ol>\n

    It matters how you spend it<\/span><\/h3>\n

    If the basics are in order, a significant portion of your search marketing budget will go toward link building. That\u2019s why it\u2019s important to invest in it thoughtfully. Otherwise, you\u2019ll be throwing money out the window without even seeing where it lands.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Az online l\u00e1that\u00f3s\u00e1g h\u00e1rom pill\u00e9rre \u00e9p\u00fcl: hogyan van meg\u00e9p\u00edtve az oldalad (technikai SEO), mi van rajta (tartalom), \u00e9s mit mondanak r\u00f3lad m\u00e1shol az interneten (hiteless\u00e9g). Most a harmadikr\u00f3l lesz sz\u00f3. A hiteless\u00e9get neh\u00e9z m\u00e9rni. A Google alap\u00edt\u00f3i erre az akad\u00e9miai vil\u00e1gb\u00f3l k\u00f6lcs\u00f6n\u00f6ztek megold\u00e1st. A tudom\u00e1nyban r\u00e9g\u00f3ta \u00fagy m\u00e9rik egy tanulm\u00e1ny s\u00faly\u00e1t, hogy h\u00e1nyan \u00e9s kik […]<\/p>\n","protected":false},"author":12,"featured_media":6444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Hogyan m\u00e9rj\u00fck a sikert az AI keres\u0151kben?","_seopress_titles_desc":"Ha az alapok rendben vannak, a keres\u0151marketing-b\u00fcdzs\u00e9d jelent\u0151s r\u00e9sze link\u00e9p\u00edt\u00e9sbe fog menni. \u00c9ppen ez\u00e9rt fontos, hogy tudatosan fektess bele.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[28,8,11],"tags":[],"class_list":["post-6442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-seo","category-linkepites","category-seo"],"_links":{"self":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/comments?post=6442"}],"version-history":[{"count":3,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6442\/revisions"}],"predecessor-version":[{"id":6446,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/6442\/revisions\/6446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media\/6444"}],"wp:attachment":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media?parent=6442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/categories?post=6442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/tags?post=6442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}