{"id":678,"date":"2025-09-17T13:34:13","date_gmt":"2025-09-17T11:34:13","guid":{"rendered":"https:\/\/hidata.digital\/?p=678"},"modified":"2026-01-16T17:01:01","modified_gmt":"2026-01-16T16:01:01","slug":"praesent-non-mi-pellentesque","status":"publish","type":"post","link":"https:\/\/hidata.digital\/en\/blog\/praesent-non-mi-pellentesque\/","title":{"rendered":"Social media advertising and remarketing \u2013 The Metaverse awaits!"},"content":{"rendered":"

A Facebook hirdet\u00e9s ma az egyik legk\u00f6lts\u00e9ghat\u00e9konyabb online marketingeszk\u00f6z.<\/strong><\/p>\n

A v\u00e1llalkoz\u00e1sok t\u00f6bbs\u00e9ge PPC marketinget haszn\u00e1l a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, de csak kevesen alkalmazz\u00e1k igaz\u00e1n hat\u00e9konyan a remarketinget<\/strong>, amely lehet\u0151v\u00e9 teszi, hogy \u00fajra megsz\u00f3l\u00edtsd azokat, akik m\u00e1r kapcsolatba l\u00e9ptek a c\u00e9geddel \u2013 p\u00e9ld\u00e1ul megl\u00e1togatt\u00e1k a weboldalad<\/strong>, vagy f\u00e9lbehagyt\u00e1k a v\u00e1s\u00e1rl\u00e1st.<\/p>\n

Ebben a cikkben megmutatjuk, hogyan m\u0171k\u00f6dik a Facebook PPC<\/strong>, mi\u00e9rt fontos a social media hirdet\u00e9s<\/strong>, \u00e9s mik\u00e9nt \u00e9p\u00edtheted be a remarketinget a Facebook kamp\u00e1nyok<\/strong> strat\u00e9gi\u00e1j\u00e1ba.<\/p>\n

Mi az a PPC hirdet\u00e9s a social medi\u00e1ban?<\/h2>\n

A PPC hirdet\u00e9s (Pay-Per-Click) modell l\u00e9nyege, hogy csak akkor fizetsz, ha valaki r\u00e1kattint a hirdet\u00e9sedre.<\/p>\n

A Facebook PPC marketing \u00e9s Instagram PPC hirdet\u00e9sek lehet\u0151s\u00e9get adnak arra, hogy a megfelel\u0151 c\u00e9lk\u00f6z\u00f6ns\u00e9ghez juttasd el az \u00fczeneted \u2013 mindezt pontos m\u00e9rhet\u0151s\u00e9ggel.<\/p>\n

Egy j\u00f3l be\u00e1ll\u00edtott hirdet\u00e9s Facebookon hasonl\u00f3 logika alapj\u00e1n m\u0171k\u00f6dik, mint a Google Ads hirdet\u00e9sek, \u00e1m itt a vizu\u00e1lis kreat\u00edv \u00e9s az \u00e9rdekl\u0151d\u00e9salap\u00fa c\u00e9lz\u00e1s sokkal nagyobb szerepet kap.<\/p>\n

A PPC hirdet\u00e9sek el\u0151nyei a Facebookon \u00e9s Instagramon:<\/p>\n

    \n
  • K\u00f6lts\u00e9ghat\u00e9kony: csak a kattint\u00e1sok\u00e9rt fizetsz.<\/li>\n
  • Rugalmas: szabadon \u00e1ll\u00edthatod a facebook hirdet\u00e9s \u00e1r\u00e1t \u00e9s k\u00f6lts\u00e9gkeret\u00e9t.<\/li>\n
  • M\u00e9rhet\u0151: pontos adatok \u00e1llnak rendelkez\u00e9sedre a konverzi\u00f3kr\u00f3l.<\/li>\n
  • C\u00e9lzott: r\u00e9szletes be\u00e1ll\u00edt\u00e1sokkal el\u00e9rheted az ide\u00e1lis k\u00f6z\u00f6ns\u00e9get.<\/li>\n<\/ul>\n

    Tudtad?<\/strong> \u2013 A j\u00f3l be\u00e1ll\u00edtott Facebook kamp\u00e1nyok ak\u00e1r 4-szer magasabb ROI-t<\/strong> is el\u00e9rhetnek, mint az \u00e1ltal\u00e1nos online hirdet\u00e9sek. (Forr\u00e1s: Meta Business, 2024)<\/em><\/p>\n

    Facebook \u00e9s Instagram PPC \u2013 Mi\u00e9rt \u00e9rdemes haszn\u00e1lni?<\/h2>\n

    A Meta \u00f6kosziszt\u00e9ma (Facebook + Instagram) t\u00f6bb milli\u00e1rd felhaszn\u00e1l\u00f3t k\u00edn\u00e1l, \u00edgy a social media hirdet\u00e9s rendk\u00edv\u00fcl sz\u00e9les c\u00e9lz\u00e1si lehet\u0151s\u00e9geket biztos\u00edt.<\/p>\n

    A Facebook PPC marketing c\u00e9lja, hogy a megfelel\u0151 id\u0151ben \u00e9s helyen jelenjen meg a megfelel\u0151 \u00fczenet.<\/p>\n

    A social media PPC megold\u00e1sok el\u0151nye, hogy az egyes platformok \u2013 p\u00e9ld\u00e1ul a Facebook, Instagram vagy ak\u00e1r a LinkedIn \u2013 egym\u00e1ssal p\u00e1rhuzamosan is futtathat\u00f3k, \u00e9s a teljes\u00edtm\u00e9ny\u00fck a Google hirdet\u00e9sekkel \u00f6sszevetve is j\u00f3l m\u00e9rhet\u0151.<\/p>\n\n\n\n\n\n\n\n
    Hirdet\u00e9st\u00edpus<\/b><\/td>\nLe\u00edr\u00e1s<\/b><\/td>\nJavasolt c\u00e9l<\/b><\/td>\n<\/tr>\n
    K\u00e9p- \u00e9s vide\u00f3hirdet\u00e9s<\/b><\/td>\nM\u00e1rkaismerts\u00e9g \u00e9s el\u00e9r\u00e9s n\u00f6vel\u00e9se<\/span><\/td>\nBrand awareness<\/span><\/td>\n<\/tr>\n
    K\u00f6rhinta (carousel)<\/b><\/td>\nT\u00f6bb term\u00e9k vagy szolg\u00e1ltat\u00e1s bemutat\u00e1sa<\/span><\/td>\n\u00c9rt\u00e9kes\u00edt\u00e9s<\/span><\/td>\n<\/tr>\n
    Story-hirdet\u00e9s<\/b><\/td>\nR\u00f6vid, dinamikus tartalom mobilra optimaliz\u00e1lva<\/span><\/td>\nKonverzi\u00f3<\/span><\/td>\n<\/tr>\n
    Lead form hirdet\u00e9s<\/b><\/td>\nAdatgy\u0171jt\u00e9s az appon bel\u00fcl<\/span><\/td>\nLead gener\u00e1l\u00e1s<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    Meta hirdet\u00e9s \u00e1rak \u00e9s k\u00f6lts\u00e9gek<\/h2>\n

    Az Instagram- \u00e9s Facebook hirdet\u00e9s \u00e1rak kamp\u00e1nyt\u00edpusonk\u00e9nt \u00e9s c\u00e9lz\u00e1si be\u00e1ll\u00edt\u00e1sonk\u00e9nt elt\u00e9rnek, de az al\u00e1bbi t\u00e1bl\u00e1zat j\u00f3 ir\u00e1nymutat\u00e1st ad:<\/p>\n\n\n\n\n\n\n
    Mutat\u00f3<\/b><\/td>\nJelent\u00e9s<\/b><\/td>\n\u00c1tlagos \u00e9rt\u00e9k (HU)<\/b><\/td>\n<\/tr>\n
    CPC (Cost per Click)<\/b><\/td>\nKattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9g<\/span><\/td>\n40\u2013150 Ft<\/span><\/td>\n<\/tr>\n
    CPM (Cost per Mille)<\/b><\/td>\n1000 megjelen\u00edt\u00e9s k\u00f6lts\u00e9ge<\/span><\/td>\n800\u20132000 Ft<\/span><\/td>\n<\/tr>\n
    CPA (Cost per Action)<\/b><\/td>\nKonverzi\u00f3nk\u00e9nti k\u00f6lts\u00e9g<\/span><\/td>\n800\u20132500 Ft<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    [Forr\u00e1s: The Pitch, 2024]<\/span><\/i><\/p>\n

     <\/p>\n

    Tippek a k\u00f6lts\u00e9ghat\u00e9kony facebook hirdet\u00e9shez:<\/p>\n

      \n
    • Finom\u00edtsd a c\u00e9lz\u00e1st demogr\u00e1fia \u00e9s \u00e9rdekl\u0151d\u00e9s alapj\u00e1n.<\/li>\n
    • Teszteld rendszeresen a Facebook kamp\u00e1ny kreat\u00edvokat (A\/B teszt).<\/li>\n
    • Optimaliz\u00e1ld a hirdet\u00e9s landing oldal\u00e1t a konverzi\u00f3khoz.<\/li>\n
    • M\u00e9rj pontosan a Webanalitika szolg\u00e1ltat\u00e1s seg\u00edts\u00e9g\u00e9vel.<\/li>\n<\/ul>\n

      Mi az a remarketing \u00e9s hogyan m\u0171k\u00f6dik a Meta hirdet\u00e9sben?<\/h2>\n

      A remarketing c\u00e9lja, hogy \u00fajra el\u00e9rd azokat, akik m\u00e1r kapcsolatba l\u00e9ptek a v\u00e1llalkoz\u00e1soddal \u2013 p\u00e9ld\u00e1ul megl\u00e1togatt\u00e1k a weboldaladat, vagy kos\u00e1rba helyeztek term\u00e9ket, de nem fejezt\u00e9k be a v\u00e1s\u00e1rl\u00e1st.<\/p>\n

      Ez a strat\u00e9gia social media PPC fontos r\u00e9sze – az \u00fajb\u00f3li hirdet\u00e9s Facebookon is m\u0171k\u00f6dhet, s\u0151t, a Google Ads remarketing kieg\u00e9sz\u00edt\u0151jek\u00e9nt is haszn\u00e1lhat\u00f3 egy t\u00f6bbcsatorn\u00e1s marketing mixben.<\/p>\n

      A remarketing Facebookon \u00e9s Instagramon kiemelten hat\u00e9kony, mert:<\/p>\n

        \n
      • pontosan c\u00e9lozhatod az el\u0151z\u0151 l\u00e1togat\u00f3kat,<\/li>\n
      • szem\u00e9lyre szabott aj\u00e1nlatokat jelen\u00edthetsz meg,<\/li>\n
      • \u00e9s automatiz\u00e1lt folyamatokkal n\u00f6velheted a konverzi\u00f3t.<\/li>\n<\/ul>\n

        Tudtad? \u2013 A Facebook remarketing kamp\u00e1nyok ak\u00e1r 70%-kal t\u00f6bb konverzi\u00f3t eredm\u00e9nyezhetnek, mint a hideg c\u00e9lz\u00e1s. [Forr\u00e1s: HubSpot, 2025]<\/em><\/p>\n

        Gyakorlati tippek a hat\u00e9kony remarketinghez<\/h3>\n

        Ezekre figyelj, ha sikeres social media hirdet\u00e9st szeretn\u00e9l:<\/p>\n

          \n
        • Telep\u00edtsd a Facebook Pixel-t vagy a Meta Conversion API-t.<\/li>\n
        • Szegment\u00e1ld a remarketing k\u00f6z\u00f6ns\u00e9geket (pl. 7, 30, 90 napos l\u00e1togat\u00f3k).<\/li>\n
        • Haszn\u00e1lj dinamikus hirdet\u00e9seket a szem\u00e9lyre szabott aj\u00e1nlatokhoz.<\/li>\n
        • Z\u00e1rd ki a m\u00e1r konvert\u00e1lt felhaszn\u00e1l\u00f3kat a kamp\u00e1nyb\u00f3l.<\/li>\n
        • Kombin\u00e1ld a PPC marketing Facebook strat\u00e9gi\u00e1t a webanalitik\u00e1val.<\/li>\n<\/ul>\n

          Meta hirdet\u00e9s optimaliz\u00e1l\u00e1s \u00e9s remarketing a HiData-n\u00e1l<\/h3>\n

          A HiData csapata seg\u00edt abban, hogy Facebook PPC \u00e9s social media hirdet\u00e9seid val\u00f3ban megt\u00e9r\u00fcljenek.<\/p>\n

          A PPC audit sor\u00e1n \u00e1tvizsg\u00e1ljuk a kamp\u00e1nyokat, elemezz\u00fck a teljes\u00edtm\u00e9nyt, \u00e9s javaslatokat adunk a Facebook kamp\u00e1nyok optimaliz\u00e1l\u00e1s\u00e1ra.<\/p>\n

          Mi\u00e9rt \u00e9rdemes a HiData-t v\u00e1lasztani?<\/p>\n

            \n
          • Tapasztalt social media \u00e9s PPC szak\u00e9rt\u0151k.<\/li>\n
          • R\u00e9szletes elemz\u00e9sek \u00e9s riportok.<\/li>\n
          • Egyedi facebook hirdet\u00e9s \u00e1rak \u00e9s rugalmas csomagok.<\/li>\n
          • Strat\u00e9giai tan\u00e1csad\u00e1s a konverzi\u00f3k n\u00f6vel\u00e9s\u00e9re.<\/li>\n<\/ul>\n

             <\/p>\n

            Honnan tudod, hogy sz\u00fcks\u00e9ged van-e Meta hirdet\u00e9sre?<\/h3>\n

            A Meta hirdet\u00e9s \u00e9s a remarketing a PPC marketing k\u00e9t leger\u0151sebb eszk\u00f6ze.<\/p>\n

            Egy j\u00f3l be\u00e1ll\u00edtott hirdet\u00e9s Facebookon nemcsak \u00faj v\u00e1s\u00e1rl\u00f3kat szerez, hanem visszahozza a kor\u00e1bbi \u00e9rdekl\u0151d\u0151ket is.<\/p>\n

            A siker kulcsa:<\/p>\n

              \n
            • pontos c\u00e9lz\u00e1s,<\/li>\n
            • rendszeres tesztel\u00e9s,<\/li>\n
            • \u00e9s folyamatos elemz\u00e9s.<\/li>\n<\/ul>\n

              Ne feledd: a remarketing nem \u201em\u00e1sodik es\u00e9ly\u201d \u2013 hanem a bizalom \u00fajra\u00e9p\u00edt\u00e9se a k\u00f6z\u00f6ns\u00e9geddel.<\/p>\n

               <\/p>\n

              Gyakran felmer\u00fcl\u0151 k\u00e9rd\u00e9sek \u2013 Meta hirdet\u00e9s \u00e9s remarketing
              \n1. Mi az a Meta remarketing?
              \nOlyan hirdet\u00e9si strat\u00e9gia, amellyel \u00fajra el\u00e9rheted azokat, akik m\u00e1r kapcsolatba l\u00e9ptek a v\u00e1llalkoz\u00e1soddal.<\/p>\n

              2. Mennyibe ker\u00fcl a Facebook remarketing?
              \nA kattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9g (CPC) \u00e1tlagosan 40\u2013120 Ft, a c\u00e9lz\u00e1st\u00f3l \u00e9s a hirdet\u00e9s t\u00edpus\u00e1t\u00f3l f\u00fcgg\u0151en. [Forr\u00e1s: The Pitch, 2024]<\/p>\n

              3. Hogyan \u00e1ll\u00edthat\u00f3 be a remarketing k\u00f6z\u00f6ns\u00e9g?
              \nA Meta Pixel vagy Conversion API seg\u00edts\u00e9g\u00e9vel k\u00f6vetheted a weboldal-l\u00e1togat\u00f3kat, \u00e9s szegment\u00e1lt k\u00f6z\u00f6ns\u00e9geket hozhatsz l\u00e9tre.<\/p>\n

              4. Mi\u00e9rt hat\u00e9kony a remarketing?
              \nMert a kor\u00e1bbi l\u00e1togat\u00f3k m\u00e1r ismerik a m\u00e1rk\u00e1dat, \u00edgy nagyobb es\u00e9llyel reag\u00e1lnak \u2013 ez ak\u00e1r 3x magasabb ROI-t is jelenthet.<\/p>\n

              5. Mikor \u00e9rdemes elind\u00edtani a remarketinget?
              \nAmikor a weboldalad m\u00e1r rendelkezik elegend\u0151 forgalommal ahhoz, hogy relev\u00e1ns k\u00f6z\u00f6ns\u00e9geket lehessen \u00e9p\u00edteni (minimum 1000+ l\u00e1togat\u00f3).<\/p>\n

              K\u00e9szen \u00e1llsz arra, hogy a kor\u00e1bbi l\u00e1togat\u00f3kb\u00f3l \u00fcgyfeleket var\u00e1zsolj?<\/p>\n

              K\u00e9rj ingyenes Meta remarketing konzult\u00e1ci\u00f3t a HiData csapat\u00e1t\u00f3l, \u00e9s \u00e9p\u00edtsd \u00fajra a kapcsolatot a k\u00f6z\u00f6ns\u00e9geddel \u2013 hat\u00e9konyan!<\/p>\n","protected":false},"excerpt":{"rendered":"

              A Facebook hirdet\u00e9s ma az egyik legk\u00f6lts\u00e9ghat\u00e9konyabb online marketingeszk\u00f6z. A v\u00e1llalkoz\u00e1sok t\u00f6bbs\u00e9ge PPC marketinget haszn\u00e1l a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, de csak kevesen alkalmazz\u00e1k igaz\u00e1n hat\u00e9konyan a remarketinget, amely lehet\u0151v\u00e9 teszi, hogy \u00fajra megsz\u00f3l\u00edtsd azokat, akik m\u00e1r kapcsolatba l\u00e9ptek a c\u00e9geddel \u2013 p\u00e9ld\u00e1ul megl\u00e1togatt\u00e1k a weboldalad, vagy f\u00e9lbehagyt\u00e1k a v\u00e1s\u00e1rl\u00e1st. Ebben a cikkben megmutatjuk, hogyan m\u0171k\u00f6dik a […]<\/p>\n","protected":false},"author":1,"featured_media":4492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[10,9],"tags":[],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirdeteskezeles","category-ppc"],"_links":{"self":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/comments?post=678"}],"version-history":[{"count":3,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/678\/revisions"}],"predecessor-version":[{"id":4493,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/678\/revisions\/4493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media\/4492"}],"wp:attachment":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media?parent=678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/categories?post=678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/tags?post=678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}