{"id":678,"date":"2025-09-17T13:34:13","date_gmt":"2025-09-17T11:34:13","guid":{"rendered":"https:\/\/hidata.digital\/?p=678"},"modified":"2026-01-16T17:01:01","modified_gmt":"2026-01-16T16:01:01","slug":"praesent-non-mi-pellentesque","status":"publish","type":"post","link":"https:\/\/hidata.digital\/en\/blog\/praesent-non-mi-pellentesque\/","title":{"rendered":"Social media advertising and remarketing \u2013 The Metaverse awaits!"},"content":{"rendered":"

Facebook advertising is one of the most cost-effective online marketing tools today.<\/strong><\/p>\n

The majority of businesses use PPC marketing on social media, but few use it effectively. remarketinget<\/strong>, which allows you to re-engage with people who have already contacted your company - for example, by visiting your your website<\/strong>, or they have abandoned the purchase.<\/p>\n

In this article we show you how the Facebook PPC<\/strong>, why it is important to social media advertising<\/strong>, and how to integrate remarketing into your Facebook campaigns<\/strong> strategy.<\/p>\n

What is PPC advertising on social media?<\/h2>\n

The PPC (Pay-Per-Click) advertising model is that you only pay when someone clicks on your ad.<\/p>\n

Facebook PPC marketing and Instagram PPC ads give you the opportunity to get your message to the right audience - with accurate measurability.<\/p>\n

A well-positioned ad on Facebook follows a similar logic to Google Ads, but with a much greater emphasis on visual creative and interest-based targeting.<\/p>\n

The benefits of PPC advertising on Facebook and Instagram:<\/p>\n

    \n
  • Cost-effective: you only pay for clicks.<\/li>\n
  • Flexible: you can freely set the price and budget for your Facebook ad.<\/li>\n
  • Measurable: you have accurate data on conversions.<\/li>\n
  • Targeted: with detailed settings you can reach your ideal audience.<\/li>\n<\/ul>\n

    Did you know?<\/strong> - Well-positioned Facebook campaigns can even 4 times higher ROI<\/strong> than general online advertising. (Source: Meta Business, 2024)<\/em><\/p>\n

    Facebook and Instagram PPC - Why use them?<\/h2>\n

    With billions of users in the Meta ecosystem (Facebook + Instagram), social media advertising offers a very broad targeting opportunity.<\/p>\n

    Facebook PPC marketing is all about getting the right message in the right place at the right time.<\/p>\n

    The advantage of social media PPC solutions is that each platform - such as Facebook, Instagram or even LinkedIn - can be run in parallel and their performance can be measured against Google ads.<\/p>\n\n\n\n\n\n\n\n
    Type of ad<\/b><\/td>\nDescription<\/b><\/td>\nProposed target<\/b><\/td>\n<\/tr>\n
    Image and video advertising<\/b><\/td>\nIncrease brand awareness and reach<\/span><\/td>\nBrand awareness<\/span><\/td>\n<\/tr>\n
    Carousel (carousel)<\/b><\/td>\nShow more products or services<\/span><\/td>\nSales<\/span><\/td>\n<\/tr>\n
    Story ad<\/b><\/td>\nShort, dynamic content optimised for mobile<\/span><\/td>\nConversion<\/span><\/td>\n<\/tr>\n
    Lead form advertisement<\/b><\/td>\nData collection within the app<\/span><\/td>\nLead generation<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    Meta ad rates and costs<\/h2>\n

    Instagram and Facebook ad prices vary by campaign type and targeting settings, but the table below gives a good guide:<\/p>\n\n\n\n\n\n\n
    Indicator<\/b><\/td>\nReport from<\/b><\/td>\nAverage value (HU)<\/b><\/td>\n<\/tr>\n
    CPC (Cost per Click)<\/b><\/td>\nCost per click<\/span><\/td>\n40-150 Ft<\/span><\/td>\n<\/tr>\n
    CPM (Cost per Mille)<\/b><\/td>\n1000 display cost<\/span><\/td>\n800-2000 Ft<\/span><\/td>\n<\/tr>\n
    CPA (Cost per Action)<\/b><\/td>\nCost per conversion<\/span><\/td>\n800-2500 Ft<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    [Source: The Pitch, 2024]<\/span><\/i><\/p>\n

     <\/p>\n

    Tips for cost-effective Facebook advertising:<\/p>\n

      \n
    • Refine your targeting based on demographics and interests.<\/li>\n
    • Test your Facebook campaign creatives regularly (A\/B test).<\/li>\n
    • Optimise your ad landing page for conversions.<\/li>\n
    • Measure accurately with the Web Analytics service.<\/li>\n<\/ul>\n

      What is remarketing and how does it work in Meta advertising?<\/h2>\n

      Remarketing aims to reach out again to people who have already engaged with your business - for example, they may have visited your website or added a product to their basket but not completed their purchase.<\/p>\n

      This strategy is an important part of social media PPC - re-advertising can also work on Facebook, and can even be used as a remarketing complement to Google Ads in a multi-channel marketing mix.<\/p>\n

      Remarketing on Facebook and Instagram is highly effective because:<\/p>\n

        \n
      • you can accurately target previous visitors,<\/li>\n
      • display personalised offers,<\/li>\n
      • and automated processes to increase conversions.<\/li>\n<\/ul>\n

        Did you know? - Facebook remarketing campaigns can result in up to 70% more conversions than cold targeting. [Source: HubSpot, 2025]<\/em><\/p>\n

        Practical tips for effective remarketing<\/h3>\n

        These are the things to look out for if you want a successful social media ad:<\/p>\n

          \n
        • Install Facebook Pixel or the Meta Conversion API.<\/li>\n
        • Segment remarketing audiences (e.g. 7, 30, 90 day visitors).<\/li>\n
        • Use dynamic ads for personalised offers.<\/li>\n
        • Exclude already converted users from the campaign.<\/li>\n
        • Combine PPC marketing Facebook strategy with web analytics.<\/li>\n<\/ul>\n

          Meta ad optimization and remarketing at HiData<\/h3>\n

          HiData's team will help you make your Facebook PPC and social media ads really pay off.<\/p>\n

          During a PPC audit, we review campaigns, analyse performance and make recommendations for optimising Facebook campaigns.<\/p>\n

          Why choose HiData?<\/p>\n

            \n
          • Experienced social media and PPC experts.<\/li>\n
          • Detailed analyses and reports.<\/li>\n
          • Unique facebook ad rates and flexible packages.<\/li>\n
          • Strategic advice to increase conversions.<\/li>\n<\/ul>\n

             <\/p>\n

            How do you know if you need a Meta ad?<\/h3>\n

            Meta advertising and remarketing are the two most powerful tools in PPC marketing.<\/p>\n

            A well-positioned Facebook ad not only attracts new customers, but also brings back previous ones.<\/p>\n

            The key to success:<\/p>\n

              \n
            • accurate targeting,<\/li>\n
            • regular testing,<\/li>\n
            • and continuous analysis.<\/li>\n<\/ul>\n

              Remember: remarketing is not a \u201esecond chance\u201d - it's about rebuilding trust with your audience.<\/p>\n

               <\/p>\n

              Frequently asked questions - Meta advertising and remarketing
              \n1. What is Meta remarketing?
              \nAn advertising strategy to reach out again to those who have already contacted your business.<\/p>\n

              2. How much does Facebook remarketing cost?
              \nThe cost per click (CPC) averages between 40-120 HUF, depending on the targeting and the type of ad [Source: The Pitch, 2024]<\/p>\n

              3. How to set up a remarketing audience?
              \nWith Meta Pixel or Conversion API, you can track website visitors and create segmented audiences.<\/p>\n

              4. Why is remarketing effective?
              \nBecause previous visitors already know your brand, they're more likely to respond - which can mean up to 3x higher ROI.<\/p>\n

              5. When should you start remarketing?
              \nWhen your website already has enough traffic to build relevant audiences (minimum 1000+ visitors).<\/p>\n

              Are you ready to turn previous visitors into customers?<\/p>\n

              Get a free Meta remarketing consultation from the HiData team and rebuild your relationship with your audience - effectively!<\/p>","protected":false},"excerpt":{"rendered":"

              Facebook advertising is one of the most cost-effective online marketing tools available today. Most businesses use PPC marketing on social media, but only a few really use remarketing effectively, which lets you reach out again to people who've already interacted with your company\u2014like visiting your website or abandoning a purchase. In this article, we'll show you how [\u2026]<\/p>","protected":false},"author":1,"featured_media":4492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[10,9],"tags":[],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hirdeteskezeles","category-ppc"],"_links":{"self":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/comments?post=678"}],"version-history":[{"count":3,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/678\/revisions"}],"predecessor-version":[{"id":4493,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/posts\/678\/revisions\/4493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media\/4492"}],"wp:attachment":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media?parent=678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/categories?post=678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/tags?post=678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}