{"id":958,"date":"2025-09-19T20:15:18","date_gmt":"2025-09-19T18:15:18","guid":{"rendered":"https:\/\/hidata.digital\/?post_type=referencia&#038;p=958"},"modified":"2026-01-16T15:56:17","modified_gmt":"2026-01-16T14:56:17","slug":"lorem-ipsum-dolor-sit-amet-consectetur-adipiscing-elit","status":"publish","type":"referencia","link":"https:\/\/hidata.digital\/en\/reference-2\/lorem-ipsum-dolor-sit-amet-consectetur-adipiscing-elit\/","title":{"rendered":"How did we build Rejoy.hu's organic presence from scratch and gain the advantage of market leaders in 2.5 years?"},"content":{"rendered":"<p>Rejoy is the home brand of Romanian Flip.ro, which sells refurbished phones in an upcycling business model. At the time of launch, the overall SEO structure was incomplete: no Hungarian content, no technical base, no keyword-focused structure and no credible link profile.<\/p>\n<p>The challenge was much greater than for a typical webshop:<\/p>\n<ul>\n<li>The telecoms and electronics category is extremely competitive, with dominant players (Telekom, MediaMarkt, eMAG, Apple).<\/li>\n<li>The project was managed by the Romanian parent company, so international cooperation in English was required.<\/li>\n<li>While developing the site, there were constant technical changes that required proactive SEO support.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If we hadn't sorted this out, Rejoy would not have been able to enter the race for traffic boosting searches such as \u201eiphone\u201d, \u201eused iphone\u201d or \u201erefurbished phone\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h2>Steps to the solution<\/h2>\n<h3>The strategy was built on four pillars:<\/h3>\n<h4>1. Technical SEO basics<\/h4>\n<ul>\n<li>Full technical audit before and during departure.<\/li>\n<li>Coordination with developers to fix bugs.<\/li>\n<li>Categorisation and navigation suggestions.<\/li>\n<li>Proactive bug monitoring during the ongoing construction of the site.<\/li>\n<\/ul>\n<h4>2. Content SEO and localisation<\/h4>\n<ul>\n<li>We translated and optimised the meta titles, meta descriptions and SEO content of the entire webshop into Hungarian.<\/li>\n<li>We created a translation template system for the Romanian team.<\/li>\n<li>We have continuously fixed SEO errors in content (duplications, naming, structures).<\/li>\n<\/ul>\n<h4>3. Blog strategy (authority building)<\/h4>\n<ul>\n<li>8 articles per month, 200+ blog posts in total; full coverage of the entire telephony topic.<\/li>\n<li>We came up with the content strategy and topic ideas.<\/li>\n<li>The articles were later picked up by Romanian and Bulgarian sites.<\/li>\n<\/ul>\n<h4>4. Link building - in coordination with PR activities<\/h4>\n<ul>\n<li>In 2.5 years, we have built a quality link profile that has enabled Rejoy to close the competitive gap.<\/li>\n<li>We have gained thematically relevant impressions, focusing on quality and stable growth.<\/li>\n<li>The structure of the link profile fitted in with their already active PR strategy.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Results and lessons learned<\/h3>\n<p>Rejoy.hu's organic presence has gone from nothing to competitive in 2.5 years.<\/p>\n<h4>Main results:<\/h4>\n<ul>\n<li>76 000 organic clicks\/month by July 2024 (Google).<\/li>\n<li>TOP3 for the keyword \u201eiphone\u201d - one of the most difficult terms in Hungarian SEO.<\/li>\n<li>It is also ahead of Apple's site for several search terms.<\/li>\n<li>Stable competition from large mobile webshops (Telekom, eMAG, MediaMarkt).<\/li>\n<li>The Romanian team only had a 30-minute meeting every two weeks, everything else we did independently.<\/li>\n<li>They also entrusted us with the Hungarian market reporting - we did all the reporting.<\/li>\n<\/ul>\n<h4>Lessons learned:<\/h4>\n<ul>\n<li>In the telecoms market, results can only be achieved through massive content coverage and consistent link building.<\/li>\n<li>Good communication and proactive technical support are critical for international projects.<\/li>\n<li>Localisation is not just translation, but SEO-oriented structure building.<br \/>\n<em>Read also this blog article on localisation!<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"author":1,"featured_media":4548,"template":"","referencia-kategoria":[24,14],"class_list":["post-958","referencia","type-referencia","status-publish","has-post-thumbnail","hentry","referencia-kategoria-content","referencia-kategoria-linkepites"],"_links":{"self":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/referencia\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/referencia"}],"about":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/types\/referencia"}],"author":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":6,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/referencia\/958\/revisions"}],"predecessor-version":[{"id":5108,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/referencia\/958\/revisions\/5108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media\/4548"}],"wp:attachment":[{"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"referencia-kategoria","embeddable":true,"href":"https:\/\/hidata.digital\/en\/wp-json\/wp\/v2\/referencia-kategoria?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}