What is GA4 and why you should start using it right now?

1. Enhanced user privacy protection – GA4 is designed to be more privacy-friendly, giving users more control over their data and providing more insights into their behavior.
2. Cross-device tracking – GA4 enables tracking users across different devices and platforms, allowing for a more comprehensive understanding of user behavior.
3. Better measurement of customer engagement – GA4 provides more granular data on user engagement, allowing for a more accurate assessment of user behavior and preferences.
4. Improved reporting capabilities – GA4 offers more advanced reporting capabilities, including machine learning-powered insights, that provide deeper insights into user behavior.
5. Greater integration with Google Ads – GA4 provides better integration with Google Ads, allowing marketers to create more targeted and effective campaigns.
6. Event tracking on a new level – GA4 provides better tracking of user events, allowing for easier and more precise measurement of user behavior.
7. Streamlined implementation process – GA4 has a simplified implementation process that makes it easier to set up and configure than Universal Analytics. However, if you need a custom setup, you might need to get professional help.
8. Easier analysis of user journeys – GA4 allows for a more streamlined analysis of user journeys, making it easier to identify key touchpoints and conversion opportunities.
9. Better integration with Google Marketing Platform – GA4 integrates more seamlessly with Google Marketing Platform, allowing for more effective use of advertising and analytics data.
10. Improved data modeling and analysis – GA4 uses a more advanced data modeling approach that allows for more accurate analysis of user behavior and better insights into user preferences.

How is GA4 different from Universal Analytics?

• Universal Analytics uses a tracking code on each page to collect data, while GA4 uses an event-based tracking model that tracks user interactions with elements on a page.
• GA4 has a different data model that tracks users and events instead of sessions and pageviews, allowing for a more flexible and granular analysis of user behavior.
• GA4 provides more advanced reporting features, including machine learning-powered insights and predictive analytics, that are not available in Universal Analytics.

Norbert

Norbert has been in the online marketing biz for 8 years, now focusing on boosting clients’ online performance. Data is his guide.