Facebook advertising is one of the most cost-effective online marketing tools today.
The majority of businesses use PPC marketing on social media, but few use it effectively. remarketinget, which allows you to re-engage with people who have already contacted your company - for example, by visiting your your website, or they have abandoned the purchase.
In this article we show you how the Facebook PPC, why it is important to social media advertising, and how to integrate remarketing into your Facebook campaigns strategy.
What is PPC advertising on social media?
The PPC (Pay-Per-Click) advertising model is that you only pay when someone clicks on your ad.
Facebook PPC marketing and Instagram PPC ads give you the opportunity to get your message to the right audience - with accurate measurability.
A well-positioned ad on Facebook follows a similar logic to Google Ads, but with a much greater emphasis on visual creative and interest-based targeting.
The benefits of PPC advertising on Facebook and Instagram:
- Cost-effective: you only pay for clicks.
- Flexible: you can freely set the price and budget for your Facebook ad.
- Measurable: you have accurate data on conversions.
- Targeted: with detailed settings you can reach your ideal audience.
Did you know? - Well-positioned Facebook campaigns can even 4 times higher ROI than general online advertising. (Source: Meta Business, 2024)
Facebook and Instagram PPC - Why use them?
With billions of users in the Meta ecosystem (Facebook + Instagram), social media advertising offers a very broad targeting opportunity.
Facebook PPC marketing is all about getting the right message in the right place at the right time.
The advantage of social media PPC solutions is that each platform - such as Facebook, Instagram or even LinkedIn - can be run in parallel and their performance can be measured against Google ads.
| Type of ad | Description | Proposed target |
| Image and video advertising | Increase brand awareness and reach | Brand awareness |
| Carousel (carousel) | Show more products or services | Sales |
| Story ad | Short, dynamic content optimised for mobile | Conversion |
| Lead form advertisement | Data collection within the app | Lead generation |
Meta ad rates and costs
Instagram and Facebook ad prices vary by campaign type and targeting settings, but the table below gives a good guide:
| Indicator | Report from | Average value (HU) |
| CPC (Cost per Click) | Cost per click | 40-150 Ft |
| CPM (Cost per Mille) | 1000 display cost | 800-2000 Ft |
| CPA (Cost per Action) | Cost per conversion | 800-2500 Ft |
[Source: The Pitch, 2024]
Tips for cost-effective Facebook advertising:
- Refine your targeting based on demographics and interests.
- Test your Facebook campaign creatives regularly (A/B test).
- Optimise your ad landing page for conversions.
- Measure accurately with the Web Analytics service.
What is remarketing and how does it work in Meta advertising?
Remarketing aims to reach out again to people who have already engaged with your business - for example, they may have visited your website or added a product to their basket but not completed their purchase.
This strategy is an important part of social media PPC - re-advertising can also work on Facebook, and can even be used as a remarketing complement to Google Ads in a multi-channel marketing mix.
Remarketing on Facebook and Instagram is highly effective because:
- you can accurately target previous visitors,
- display personalised offers,
- and automated processes to increase conversions.
Did you know? - Facebook remarketing campaigns can result in up to 70% more conversions than cold targeting. [Source: HubSpot, 2025]
Practical tips for effective remarketing
These are the things to look out for if you want a successful social media ad:
- Install Facebook Pixel or the Meta Conversion API.
- Segment remarketing audiences (e.g. 7, 30, 90 day visitors).
- Use dynamic ads for personalised offers.
- Exclude already converted users from the campaign.
- Combine PPC marketing Facebook strategy with web analytics.
Meta ad optimization and remarketing at HiData
HiData's team will help you make your Facebook PPC and social media ads really pay off.
During a PPC audit, we review campaigns, analyse performance and make recommendations for optimising Facebook campaigns.
Why choose HiData?
- Experienced social media and PPC experts.
- Detailed analyses and reports.
- Unique facebook ad rates and flexible packages.
- Strategic advice to increase conversions.
How do you know if you need a Meta ad?
Meta advertising and remarketing are the two most powerful tools in PPC marketing.
A well-positioned Facebook ad not only attracts new customers, but also brings back previous ones.
The key to success:
- accurate targeting,
- regular testing,
- and continuous analysis.
Remember: remarketing is not a „second chance” - it's about rebuilding trust with your audience.
Frequently asked questions - Meta advertising and remarketing
1. What is Meta remarketing?
An advertising strategy to reach out again to those who have already contacted your business.
2. How much does Facebook remarketing cost?
The cost per click (CPC) averages between 40-120 HUF, depending on the targeting and the type of ad [Source: The Pitch, 2024]
3. How to set up a remarketing audience?
With Meta Pixel or Conversion API, you can track website visitors and create segmented audiences.
4. Why is remarketing effective?
Because previous visitors already know your brand, they're more likely to respond - which can mean up to 3x higher ROI.
5. When should you start remarketing?
When your website already has enough traffic to build relevant audiences (minimum 1000+ visitors).
Are you ready to turn previous visitors into customers?
Get a free Meta remarketing consultation from the HiData team and rebuild your relationship with your audience - effectively!
