Not a PR article, yet it appears on external domains - what is it? There are many questions surrounding the term link building, but it is actually an important pillar of Off-page SEO. But how does it contribute to the success of your website?
In this article we will dispel misconceptions around SEO link building and offer useful information for those who want to increase the visibility and traffic of their website.
What is link building? - The basics
To understand how search engine optimization link building works, it is worth taking a look at the basics of Off-page SEO.
Off-page SEO processes take place outside the website. These involve trying to get backlinks (links) from other websites.
Why is this important?
In Google's eyes, it increases a website's credibility if it is already being pointed to by credible pages.
The more quality links pointing to a page, the better its organic ranking can be.
The credibility of a page can be checked using several metrics:
- Domain Rating (DR)
- Domain Authority (DA) - for the authenticity of the whole domain
- Page Authority (PA) - the authority of a page
- Number of quality linking domains (above 20+ DR)
These metrics can be measured using tools such as:
- Ahrefs,
- Moz,
- Open Site Explorer.
A shotgun of key link quality metrics and measurement tools:
| Metrics | Report from | Ideal value | Measuring device |
| Domain Rating (DR) | Domain authenticity | 50+ | Ahrefs |
| Domain Authority (DA) | Site authority | 40+ | Moz |
| Referring domains | Number of linking domains | 50+ | Ahrefs, Semrush |
| Link relevance | Relevant content | High | Manual control |
(Source: The Pitch, 2024; SEO Sherpa, 2025)
Link building methods
According to a study published by Semrush in 2024, 91% of backlinks do not generate traffic - so the real impact is only from relevant links (Source: Semrush Ranking Factors, 2024)
But how do we get relevant links?
Link building can be done in several ways:
- Organic - when you create high-quality content that others voluntarily link to (e.g. useful tools, infographics).
- On registration sites, forums - cheap but limited effectiveness.
- Relevant professional sites - a time-consuming strategy, but with a lasting impact.
Common forms of professional link building:
- Guest blogging
- Interviews and partnership articles
- PR article for link building
- Producing relevant professional content
The combination of PR and SEO is particularly powerful:
- The coordination of ongoing PR tasks and SEO increases efficiency.
- Links embedded in PR articles give you solid credibility.
- The link building service can be outsourced, saving you time and money.
The steps of link building
The link building process consists of several phases that build on each other:
- Link profile analysis - including competitor analysis
- Link design, budget planning
- Listing of relevant websites
- Content creation
- Link placement
- Monitoring and analysis
The link building process in brief
| Step by | Goal | Result |
| Link profile analysis | Identifying weak points | Initial strategy |
| Link design | Key issues, budget | Implementation plan |
| Content creation | Writing relevant articles | Material available for publication |
| Location | Including links | SEO Boost |
| Monitoring | Impact measurement | Continuous optimisation |
(Source: The Pitch, 2024; SEO Sherpa, 2025)
Key facts about link building:
- Link building is not a one-off action, it is a process.
- Monthly link building allows for gradual growth.
- Regular analysis will help you avoid the risk of a link building penalty.
Effective link building - Pro tips
Link building is a great way to increase the credibility of your site, but it's not all about how you do it.
Over-optimised anchor texts can reduce organic rankings by up to 30% (Source: SEO Sherpa, 2025)
Practical tips for effective link building:
- Strive for the highest quality content.
- Only link to relevant websites.
- Use a variety of sources.
- Optimise the anchor text, but avoid excessive keyword density.
- Build dofollow links, but also have some nofollow links.
- Check your link profile regularly.
Link building prices - How much does link building cost?
Link building is like long distance running: the results are visible in 3-6 months, but in the long run it brings stable traffic.
The cost depends on the strength of the competitors, the number of topics you want to cover and the quality of the pages.
The most common scheme is monthly link building, which allows for continuous development.
Main influencing factors:
- Competitor link profile
- The difficulty of targeting keywords
- Quantity of topics to be linked
- Quality of the domains used for link building
Link building prices in Hungary typically range between HUF 15 000-50 000 per link, and link building packages between HUF 100 000-400 000 per month (Source: The Pitch, 2024 - agency benchmarks)
The cost of link building is therefore as follows:
- The price of link building is proportional to the quality of the domain.
- Monthly link building is the most common because it is predictable and secure.
Link building with HiData
Why is it worth it to have the HiData team do the link building?
Our advantages:
- High Domain Rating (credible, SEO-strong sites)
- Real traffic, not „shady” domains
- Favourable link building prices and good value for money
We believe in transparency:
- We coordinate domains in advance.
- We build exactly as many links as necessary.
- If the site or content is not ready, let us know first - we won't start unnecessarily.
Common link building questions
1. What is the purpose of link building?
The aim of link building is to increase your site's credibility and organic ranking through links from other websites.
2. How long does it take to get results from link building?
Effects are usually seen in 3-6 months, with lasting results around 12 months (Source: Backlinko, 2023)
3. What makes premium link building premium?
From the fact that it only contains links from relevant, real traffic and strong domains.
4. Can excessive link building be dangerous?
Yes, if done too quickly or from irrelevant sites, link building can lead to a penalty.
5. How much does link building cost?
Link building prices are usually between 15 000-50 000 HUF/link, but link building packages can be cheaper with monthly billing (Source: The Pitch, 2024)
6. What is the difference between a PR article and SEO link building?
PR article link building is a brand building tool, while SEO link building focuses on ranking.
7. When is it not worth link building?
If the website has technical or content errors, these must be corrected first, otherwise the links will not be valid.
