Strategy

VAJ has opened a new downtown bakery next to its flagship store. The problem was that the fresh location appeared almost nowhere on Google Maps for important searches such as „bakery”, „bakery budapest”, „breakfast budapest”, „budapest bakery”. In-house and with existing experts, they were stuck: despite having a strong brand and a high-traffic flagship store, the map appearances [...]

FoodRevolution delivers premium, health-conscious menus to your door (vegan/vegan, „all-free”, fit options). Despite the quality of the service, they did not appear well in organic search: visibility was low, the brand was difficult to identify for key search terms. The audit identified several factors that hindered ranking: slow performance on key pages (Core Web Vitals), duplicate meta elements and [...]